Darren Rowse of Problogger.net broke a NDA (Non-Disclosure Agreement – A statement formally acknowledging that the confidence of information provided in private will be respected) and posted that Google Adsense’s ad units will be less clickable.

As demonstrated in the picture above the “clickable area” of the ad unit as been decreased, this means that you will only get paid if your reader(s) clicks on the title of the ad or the url, this might spell bad news for certain publishers, especially those that operate MFA and proxy sites.
As for me i am a user of Adsense and Adwords and from an advertiser point of view i think this is an excellent move and to tell you the truth it should also be good news for Adsense publishers, i won’t really feel the pinch as this blog DOES NOT use Adsense and i do not rely on Adsense much for my online income, but for those that rely on it 100% this might be bad news indeed.
What’s your take on this? Is it bad or good news for you?
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November 15th, 2007 at 10:37 am
It doesn’t make much or any difference to me as my adsense earnings are negligible to feel its effect.
November 17th, 2007 at 9:09 am
Bad news for me.
Adsense plays a large part in my income throughout my network of sites, this move by google simply eliminates all posibilities of accidental clicks.