It is no secret that WordPress and other blogging tools have brought a new dimension of usage to the world wide web. Together with social networking, the blog personifies web 2.0 in concept and design. It is not however, just a mere tool for bringing information to the world, but a way of attracting, and promoting your website.
How a blog pushes your website, is a little up to you, but the general idea is that by generating traffic through the content in your blog, will ultimately bring traffic to other parts of your website too. This lovely knock-on effect, means that if you are selling goods or services, you are bringing them to the attention of a wider audience, and this, as we all know, means more sales.
This gives the role of a blog an additional dimension, and one that has been recognised by businesses large and small. Especially as the blog lends itself to search engine optimisation very nicely. Constantly updated content that can be configured to repeat certain keywords, as well as an opportunity to populate it without outbound links.
WordPress widgets are available that make your blog, more suitable for indexing by Google, the daddy of all search engines. As you have no doubt deduced, the traffic that comes your way from your already search engine optimised site, needs to further explanation.
As blogging has become a form of social networking, with discussions across thousands of blogs occurring all the time, it is not unknown that your website could have its name on a hundred others in minutes. This technique, which is also known as link baiting, is also a form of search engine optimisation, and has been adopted by many as a way of driving traffic to their website.
The beauty of the blog is that people will read it if it has something to say. People will be put off if it is a little dull, or just an excuse to display advertisements. It is with this in mind that you must understand that the blog will say a lot about your company or organisation, and so the better it is, the better its reputation will become.
This leads us nicely, to branding. It is a great way to promote your brand image, and a great way to reinforce it. As we have just discussed, make sure you use your blog in the way it was intended, as your brand may be damaged if it is not. The results though, if your blog is used well, could have you popping the champagne corks, for many nights to come.
If you think of your blog, as the best way to sell your ideas, share your thoughts, and promote products with clients, or customers, then you will be well guided to getting people to come to your website. This is the perfect way to increase revenue.
The easiest and best blogging tool is WordPress. Many aspects of it are free, and its customization capabilities are second to none. Even if you plan to a use a more sophisticated blog in the future, WordPress is the one to get you started.
How your blog pushes your website is largely up to you. The fact is that the most cases, the most interesting parts of a website, is its blog. Especially for people that work in the same field, or interesting in purchasing a product from you, and therefore they are potential customers. Therefore, arguably the part of the site to focus most on is the blog. If this is right, the rest will take care of itself.
If you enjoyed this post, make sure you subscribe to my RSS feed!