One of the appeals of blogging, is that it gives you the chance to make money while telling the world of your genius, or the great product or feature that you write about on your blog. You probably have at least heard about Google Adsense, but there are other types of advertising with different companies other than Google that you may want to consider.

So let’s take a look at the most popular advertising companies, starting with the trusted Google Adsense.

Google Adsense is the biggest ad company of its kind on the web. It has more companies to chose from when placing its ads. You may feel the phrase “placing the ads”, is a little strange, but that in reality as what it does. You tell Adsense where you want the ads, and what kind of ads you want on your site, and then Google places the ads on your website. So you never have to actually carry out any maintenance to the site other than putting the Adsense code on it in the first place.

There are additional options to chose from, such as having content related ads on the site, so if your blog is about skiing for example, then those kind of ads pull through. You can also eliminate certain niches. So if you do not want certain products advertised on the site, then you do not have to have them.

Traditionally, financial ads get the most click throughs: Debt consolidation, mortgages, credit cards, insurance, and so no and fourth. The trick with Adsense is experimentation. As you probably know, Adsense is a pay per click advertising company. So the more clicks, the more money you receive.

Clickbank, on the other hand, works from sales revenue. They normally sell e-books and other digital products, and for every sale that is generated from your website, you earn a percentage from it. Sometimes this can be as high as 75%, which obviously means you can make money using Clickbank, and potentially more money than with Google Adsense.

Commission Junction and Linkshare are two companies which promote affiliate advertising on your blog. This is where companies place a link to their sites, and pay you per click. As both Commission Junction and Linkshare, have some very well renowned brands on their books: Apple, Walmart, HP, Weight Watchers, HP, and so on and so fourth, there is not only a strong possibility of a click, but your website is affiliated to an established brand, which does your reputation no harm at all.

There is plenty of testing involved however, to find the right kind of products or ads to promote, but once you have nailed it, then this can be a very lucrative way to make money from your blog.

If you are planning to go for this route, then it is a good idea to sign up to both Linkshare and Commission Junction, to maximise your revenue potential.

Amazon Associates and eBay Partner Networks (EPN)

This is where the two companies sell products from the sites on your blog. As you know these sites offer two of the biggest market places on the web, and as the ads you can create are fully customizable, so choosing the right product or ad for your blog is relatively straight forward.

It can also happen pretty fast too. In about an hour, you can setup an estore from Amazon, and have it stocked with products related from your blog.

Both Amazon and eBay are quite selective about which sites get accepted to the program, so there is a possibility you could be turned down. However, should you chose to try this method of advertising and you are accepted, it is possible to make a fair amount of money.

When choosing an ad company, be careful to read very carefully any stipulations the ad company makes about using their ads, and remember, it is not all about Adsense you know.

Not all blogs are money making goldmines for a number of reasons. It could be that the subject matter is aimed at a small niche, it could be that the blog does not attract much traffic, or it could be that the blogger has no wish to make money from the blog.

However, many bloggers do make money through their blogs, and in some cases, this can go into five figures, so how do they do it?

Well there are several ways to do it, but one of the most popular is through advertising via Google Adsense, which is a pay per click program.

The idea of Adsense, is that Google places ads on your blog, and then for each click on that ad from your site, generates a little cash for you.

These tips for making money through WordPress and Google Adsense, will not be an all encompassing guide, as it is such a vast subject that people have written books on how to use Adsense, but it should point you in the right direction to bringing in a little cash.

The first thing to do is to register with Google Adsense. This is a fairly straight forward process, but Google does impose the following rules:

Your blog cannot contain excessive profanity, drug use, pornography, etc. In essence, it needs to be fairly ‘clean’.

Google Adsense, never used to allow blogs of a ‘personal nature’, but only accepted blogs which were on specific subjects. This rule seems to have been relaxed a little, and more blogs are now acceptable to Google Adsense.

To be accepted into the program, Google Adsense require that the blog should have considerable text based content, and contain no competing or excessive advertising. Also, the blog should have good navigation, and be written in one of the following languages: English, Dutch, French, German, Spanish, Italian, Portuguese, and Japanese.

It is not stated in the policy document, but the smart money to get acceptance on to the program, believes that the blog should be professionally designed, and be attracting a fair amount of traffic. As previously stated, this is not a proven fact, but speculation amongst the blogging community.

Going by the above rules it is probably worth building up the content of the blog before applying for Adsense. You can contact Google, however, and they will tell you if your blog is suitable or not.

So once you are accepted on the program, you should bear in mind these four elements to bring in the cash.

Traffic. The more traffic you have the more revenue you generate, as there is more chance that someone is going to click on an ad. Obvious I know, but this leads on to, how do I generate more traffic to my blog? There are several ways to do this, but for the time being, just remember the more traffic equals more money.

High paying ads. Another obvious one, but one worth talking about none the less. If you can get some of these on your site, the more money you will bring in.

Relevant Ads. If the ads are relevant to your site the more chance people are going to click on them.

Positioning and design. The better the ads are designed and positioned, the better the income will be. It is a waste to have created a great ad only to place it in a place that will never be seen.

It is crucial that you follow these elements and work on each one to make Google Adsense work for you. It can be hard work, but it also can make you good money, so do not neglect any of the elements, and by following there tips for making money through WordPress and Google Adsense, will let the money roll in.