The teaser is a great tool to utilize while creating blog postings.
What does it do?
The most common teasers are in newspapers. Only a partial amount of the story is shown on the front page, while the rest is in the body of the publication. This gives the reader a chance to flip through the entire publication, searching for the rest of the story they were drawn in by a good teaser and headline. This gives an increased chance of a reader looking at ads.
How can it help me?
If you sell ads or have ads on your front page, the users will see these ads first. But if your entire story is on the front page, you’re only giving your readers one chance to look at your beautiful advertisements. It also makes it so the user has to go back to your home page, creating another viewing opportunity. If you have many stories, this process and be reproduced many times, allowing users to see your ads more often. It also puts the user on the same page as they’ll be commenting on, and if they’re already there, they are more willing to comment on the story at hand. On top of that, it also saves space on your page, and cuts down on loading times.
A successful teaser requires a lead to draw in the user. The lead has to tempt a user.
How do you write a successful teaser?
To get a user interested, you have to take the most interesting part of your story, and condense it into a one or two sentence entry that eludes to what is to come.
Here’s an example of a teaser that grabbed my attention on CNN.com:
Are you a millionaire in the making? Share your wealth-building secrets
This immediately got my brain thinking “What? Maybe I could make millions.” This can easily be replicated, but it requires some thought. If you can think about what someone might be tempted by in your story, it can easily write your teaser for you.
Take this article. I broke the article into two parts; the first part gives one of the best reasons to use a teaser.
This gives an increased chance of a reader looking at ads.
Now to most bloggers that are writing and trying to make money off of it this is important to them. The more times they can get someone looking at their ads, the more money they could potentially make. This created temptation. The second part explains writing teasers.
Creating teasers is very easy with the “more” tag in WordPress. Anything under the more bar will appear only on the full story page.
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