So you’re going to launch that blog and get the best out of it, but are you going to create a smash, or a whimper? These tips will help you launch the blog with pizzazz to grab readers attention, and reap the rewards that it brings.
There are some blogs that will not really be suitable to hype, and this is a decision that you will have to make.
For the rest though, get everyone talking about that blog.
Prepare content before going live. If you have prepared quality content for your blog in advance, you can then market it at its intended audience. If you first article gets a mixed response, then save it for later, and try one that’s honed to your audience. If you can amaze ten people with your blog, you will soon be amazing one hundred.
This is key to make money with your blog through advertising. The key to make money through advertising is high subscribers and readerships. So ensure that the content is good, and you have good content prior to launch date, and this will set you up nicely in the long run.
Twitter is an excellent way to get your message out there, and if you run a viral twitter campaign, then you could see your visitor rate rise. The key here is to make sure that the prize you give away is good enough to get your average twitter users attention.
If you do not have an ipod Nano, then a few cold calls and emails should be enough to get you a few prizes from companies, that need some exposure.
In a similar vein, by giving away something for free to subscribers is also a good way of increasing traffic to the blog. e-Books and icon sets seem to work particularly well. It is important to make sure that you have something to give away, and also it is relevant to your blog.
Again another giveaway, but this time hold a contest. It should not be about bribery but offer a challenge to your readers, and the trick is to get the difficulty level just right. A good prize like a macairbook is always a good crowd puller.
Depending on your resources, or if you prefer a big budget, why not run a large advertising campaign? So instead of running one ad on another blog, why not run ten ads, on ten different blogs. You will not get instant results, but that is not the idea. What will happen is that your blog will help establish your brand.
Always remote your posts on social media, and update them as you update your blog as a matter of course. This is an excellent way to get people to come to your blog, and if it is good enough word will spread.
If you can guest post on a popular blog take the opportunity. If you can get it published within the same week as the launch date then so much the better. At the end of your guest post, you can mention the new blog that you are writing, what a winner!
Interacting with your readers is vitally important to keep your blog ticking over. Ask your readers what they would like to see in your blog, and try and implement this as best you can. This shows that you value your readership, and this helps promote loyalty to your blog.
Hopefully, your blog will soon be taking off, as the blog itself will soon prove popular. These tips to get your blog to rock, are very easily implemented if you are using a WordPress content management system, so have fun, and don’t be afraid to experiment.
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July 11th, 2009 at 3:21 am
great tips! I like it.
November 19th, 2009 at 12:45 pm
Great tips, blogs should be on the trend of what topic the owner is into, and knows what are emanating hot sections about the topic. This will create a hole, where viewers and readers will be tempted to read the blog site.